In the internet age we live in, the realm of trade has seen a whole amount of advancements even simply in the last ten years: keep reading through to learn about three brand-new elements.
The sector of commerce is, for very clear reasons, closely linked to that of advertising and marketing, and the introduction of new platforms has definitely indicated the need for entirely new marketing tactics. As customers, we actually have absolutely seen a considerable range of brand new e-commerce business models and strategies, and the main brand new players in this specific industry appear to be social networking platforms. As digital marketing becomes a fundamental part of advertising, figures like the founder of one among the greatest funders of Instagram are aware of the evolving times, and the platforms themselves actually have introduced brand new features that are specifically intended to make online shopping more straightforward, straight from the social network. With the advent of other web services becoming progressively much more renowned than the traditional ones, such as streaming movies instead of watching them on television, a social media post could replace tv commercials as the advertising format of the future.
Maybe the latest development of e-commerce, observed just in the last couple of years, has been the rise of the figure of the influencer. Closely linked with social media marketing, commerce is slowly relying much more on individuals trying and showcasing products to their audience, creating a somewhat more personal connection that a billboard or a normal commercial might not have. With numerous systems of referrals or rewards, the future of ecommerce might be going hand in hand with that of this particular figure, and systems that facilitate this sort of advertising and online behaviour are benefitting from this phenomenon as well, as seen by the interest of the CEO of the bank that funds Hootsuite.
The first step towards advancement and transformation across the world of businesses and retail has surely been the launch of online platforms: presently remarkably popular, some internet giants in this sector have been around for a while, but are in no way losing their success, as revealed by the interest of the head of the activist fund that recently took a stake in eBay. In the history and evolution of e-commerce, this platform has most likely been among the most important players, letting users to both purchase and sell on it, and with innovative functions such as online auctions, that could be entered from all all over the world. Particularly today, as folks end up being much more aware of how this consumerist society develops a great deal of waste for products we do not use anymore, being able to sell second hand stuff is an extremely good contribution from this sort of e-commerce in terms of sustainability.